Blog.
Notes from building an independent software company in Pennsylvania.
Why I built Poster in Palmerton, not Silicon Valley
Six months ago I was on a job site swinging a hammer. Today I run a software platform out of the same town. Here's why I didn't move, why I don't want a VC, and why building from Pennsylvania is a feature not a bug.
What no-code AI tools won't tell you about the real cost
The subscription is $19. The API bill they pass through is $200. Here's the honest math on what these tools actually cost when you use them, and how we do it different at ABMediaX.
The honest ROI of AI video for a small business — a real number
I keep seeing 'AI will 10x your social media' claims. I ran the actual math for a small business posting daily for 30 days with AI-generated video. Here's what actually happens and whether it's worth it.
Why we're building ABMediaX from Pennsylvania
Not a manifesto. Just a straight answer to a question people keep asking: why here, and why now.
The three products that fit together
Poster, Sites, Market. Why these three, in this order, and how they connect once they're all live.
Behind the scenes: how Poster works
A walk through the stack — why we picked Supabase, Vercel, and open source video tools instead of the usual SaaS-on-SaaS pile.